Call of Duty : Black Ops

In the Campaign shell, the coolest part is the interactivity and the easter eggs.

Brutal Legend

Here's an HD video with some voice over by the UI designer :

The Beatles: Rock Band

I've had a hard time finding footage of the fantastic menus for The Beatles: Rock Band. But this one has a little bit. The colors are great and the transitions between menus are pretty cool.


Also check out Kevin McGinnis's slides from GDC 2010 :
http://www.gdcvault.com/play/1012653/The-Art-of-Interface-Design

Brink

Character Customization :

Dead Space 2

Portal 2

Dead Space

In-game menus and prompts exist in worldspace.


Here's a comparison between Dead Space 1 and Dead Space 2.

Heavy Rain

F1 2010

L.A. Noire

Dirt 3

Dirt 2

Dirt

Splinter Cell Conviction Menus